UrduBloggingHub | Informatvie Blog About SEO & Blogging: Six Untold Creative Benefits Of Internal Linking In SEO Content

Each and every blogger is thinking about getting high reputation from both search engines as well as site visitors and so focusing on providing quality content. We all know content is king when it comes to SEO. In addition to that internal linking is one of the main elements to be carried out in your SEO strategy. To drive traffic and to contribute equal value to your other pages you must use internal linking as part of your SEO strategy. Here we will discuss about internal links and the benefits of internal linking in SEO.

Introduction To Internal Linking:

An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination. Generally, a link to a page outside the same domain or website is considered external, whereas one that points at another section of the same webpage or to another page of the same website or domain is considered internal.

Both internal and external links allow users of the website to navigate to another web page or resource. This is the basis or founding idea or principal behind the internet. That users can navigate from one resource to another by clicking on hyperlinks. Inernal links help users navigate the same website, whereas external links generally take users to a different website.

Both internal and external links help users surf the internet as well as having Search engine optimization value. Intenral linking allows for good website nagivation and structure and allows search engines to crawl or spider websites.

This is the basic structure of Internal Linking In  SEO.

Benefits Of Internal Linking In SEO:

After reading these 6 benefits of internal linking in SEO you will probably start internal linking as part of your SEO campaign.

Editors's Choice: Search Engine Optimization Beginners Rapid Guide

1. Internal links are more user friendly – Anchor texts:

Internal linking and benefits of internal linking in SEOInternal linking helps users to easily navigate within your site. By using proper anchor texts in your content you can show and send them to the most relevant pages that they are interested in. So if you’re writing an article about money making you can point your user from there to related categories and tags by using internal links.

2. Internal links pass the link juice:

Both internal and external links should be equally given importance in SEO. External links are off page factor (backlinks) which gets you an authority from external source. While internal links helps in passing the link juice equally to other pages within your site. For example let’s say this page has 100 backlinks, so all the links in this page also will get some link juice.

3.Internal links increases page views:

Internal linking and benefits of internal linking in SEOAs it’s already mentioned above using proper anchor texts helps user to find more useful and related content in your site. This helps in increasing your site conversion rate. New visitors find it useful and can easily know your site structure and site links. More the people follow through your links increases in page views which help your site to boost your Alexa rank.

4. Internal links helps in increasing PageRank:

Internal linking and benefits of internal linking in SEODepending upon quality backlinks Google gives you PageRank for a page. A page with higher PageRank passes the link juice to other pages which are internally linked. Other pages will get better ranked in search engines due to the flow of link from the page that has higher PageRank. This in turn helps you to get organic search traffic.

5. Internal links reduces bounce rate:

Advantages of internal linking in SEOThe percentage of visitors to your site who spending less time, that is just viewing one page and leaving your website immediately is known as bounce rate. Lower the bounce rate is the number of people staying so long by surfing within your site. So if you are linking to related posts then users will stay in your site for a long period of time which in turn reduces your sites bounce rate.

You can find out your websites bounce rate in Google analytics. Also see Google and Bing webmaster tools.

6. Better crawling and indexing:

Benefits of internal linking in SEOCrawlers are smarter and designed in a way user thinks. These crawlers visit your site and pass through all the links and the pages get easily indexed. By internal linking they know you are pointing to other related content within your site that gives a bump to other pages.

FROM THE EDITOR’S DESK:

Hope this article helped you with internal linking and the benefits of internal linking in SEO. So what are you waiting for? Go on start building internal links and remember to use internal links only to related content using rich anchor text.